Juventus was among the first football clubs to recognize the importance of sustainability, embarking on an innovative journey ten years ago. Since then, we have promoted numerous engagement activities and transparently reported our commitment through certified reports."
Today, in response to the growing urgency of global challenges demanding concrete action, we launched our new ESG strategy: Black, White & More. 'Black, White & More' embodies the essence of Juventus, our role in society, our responsibilities, and our ambitions. Juventus is black and white, victory and defeat, it is sport, it is the pitch where we give our all in every match. Juventus is also much more. With a global community of millions, we are aware of our great responsibility, but also of the opportunity to contribute to a more equitable and inclusive future.
EMISSIONS IN THE CORNER
Advance and fortify our decarbonization strategy by curbing emissions through:
ASSIST TO CIRCULARITY
Support the launch of circular economy initiatives for water, goods, and products:
PEOPLE FIRST
Embed ESG principles across the club's culture and activities, both sporting and non-sporting, to empower individuals with:
SUSTAINABLE GLOCAL CLUB
Champion the core sports values of fairness and teamwork on both global and local stages through:
FAN CENTRALITY
Establish a unified network that brings together fans, athletes, and partners through the principles of diversity, fairness, and inclusion. The Club commits to:
SUSTAINABLE LEADERSHIP
Enhance the Club's leadership in Integrated Governance:
Protecting our planet is a priority for Juventus, both as a football club and as a global company. For this reason, we have dedicated two of the six pillars of our sustainability strategy to the environment, demonstrating our commitment to reducing our carbon footprint and promoting sustainable practices. We believe that every action counts and that, with the support of our community, we can make a difference in protecting the planet.
Our new sustainability strategy builds upon a successful path of environmental management that has led to significant achievements:
Active participation in networks and collaborative initiatives with other clubs, institutions, and organizations fosters networking and innovation, generating shared value. Specifically, we are part of:
In the 2020/2021 season, we started calculating our carbon footprint, providing adequate disclosure within our annual sustainability reports. Moreover, we have adopted concrete measures to reduce our emissions, including those listed below.
Sustainability at Juventus is a daily, tangible, and shared commitment, reflected across all areas of our operations: sporting, social, environmental, and organizational. Our goal is to actively contribute to building a fairer, more inclusive, and more responsible future—on and off the pitch.
In this sense, the Club recognizes the central role of sport in:
· promoting social integration,
· encouraging mutual respect,
· upholding equity as a guiding principle.
With its multifaceted brand identity, Juventus is committed to being a point of reference for its community—across all forms and at every level—every single day.
Juventus’ social responsibility is built upon three fundamental pillars focused on individual well-being and the cohesion of our community:
1. People First
This pillar focuses on our internal dimension, ensuring that every person within the Club feels engaged, supported, and valued. We foster a fair, safe, and inspiring working environment that encourages personal and professional development, engagement, and overall well-being.
2. Sustainable Glocal Club
This pillar represents our approach to sustainability in external relations, combining a global vision with local action. We are committed to generating positive social impact in the communities and regions where we operate, through educational, sporting, and cultural initiatives.
3. Fan Centrality
This pillar places our fan community at the heart of our mission, aiming to build a network united by the values of sport, fairness, and inclusion. Juventus acknowledges its role as a social amplifier and is committed to spreading positive messages through the active engagement of fans, athletes, and partners.
Each pillar is explored in greater detail in the following sections, where we present the actions, projects, and objectives guiding our journey toward genuine, people-centered sustainability.
You can find out more about our strategy by clicking on the following link and reading the dedicated section of the 2023/24 Non-Financial Statement.
As a multifaceted brand reaching a global community of millions, we have the opportunity to act both locally and globally, creating a network of valuable collaborations and projects with a positive impact on sports and society.
We are aware that by reaching millions of people internationally, the digital environment represents a valuable tool to raise awareness about global issues and promote positive change. For this reason, we have developed awareness and communication campaigns dedicated to our audience, with the aim of generating a significant social impact.
ESG (Environmental, Social, Governance) issues are becoming increasingly relevant globally and this is accompanied by a constant evolution of the regulatory framework. The objective of the "Sustainable Leadership" strategic pillar is to ensure full compliance with the ESG regulatory framework and to promote the integration of sustainability principles into the Company's governance structure and business model.
In the 2013/2014 season, Juventus, among the first football clubs in Italy, presented its first Sustainability Report prepared according to Global Reporting Initiative standards as a formal commitment to establish, maintain and develop a dialogue with its main stakeholders. Since then, the Company has maintained and evolved its commitment by publishing an annual Sustainability Report, subject to third-party Limited Assurance.
